Press Release Writing

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Define A Press Release? In One Word? Concise.

When you are communicating with media professionals your little piece of news has to contend with hundreds of others in every journalist or editor’s inbox.

When I write a press release I whittle it down to the bare bones of what you want to publicise, sell or promote. I leave the superlatives out (after all, we’ve got to give the journalist something to do, right?) and I make sure we present all the important facts right at the beginning.

Your press release needs to provide newsworthy content to a publication and its readers so we’ll need to chat about the most suitable angles for presentation and who to approach with your news.

I can also take over the distribution of your press releases and assist as a media liaison on projects or for longer periods of time.

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