Print Media Strategies

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So You “Did An Advert And It Didn’t Work”?

Just think about the products and services that buyers are exposed to in the magazine you published your ad in. How often do you see other advertisers in that publication? It’s not the advertising that didn’t work- it is the placement strategy, and possibly the content of the ad, that needs some work.

My print strategies include both advertising and editorial exposure in trade and consumer publications.

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